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May 2022

Project type

Campaign messaging

Heidi’s smart technology connects people to low cost, high quality mountain holiday destinations in just a few quick clicks. Having disrupted ski and snowboard holiday bookings, Heidi wanted to push its offer beyond the winter season and into summer.

The challenge was to deliver a social media and email campaign that could position Heidi, and the mountains, as a summer holiday booking option.

Website copy in their new tone of voice was required for their rebranded website. Additionally, email, social media, and display ads were requested to boost winter holiday sales during Heidi’s peak season.

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