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Ironbridge Valley of Invention

Project type

Campaign

Date

April 2025

Location

Bristol

Across 10 museums, Ironbridge Valley of Invention celebrates the role of the Ironbridge Gorge in shaping the Industrial Revolution. The brief was to develop a campaign concept to build awareness, highlight the breadth of the offer and boost visitation.

Deliverables included a competitor audit, strategic positioning, campaign message house and a new attraction descriptor.

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